City of Crestview
Implementation Plans
FY 2024-2025 Plan
The City of Crestview, Florida, has developed an Opioid Use Abatement Implementation Plan for FY25 to address the opioid crisis that has significantly impacted communities nationwide, including their own. The plan aims to increase public awareness about the dangers of opioid misuse and to educate the community on available resources for prevention, treatment, and recovery. An allocation of $18,375.54 has been designated to the City of Crestview Public Information Division to create and implement a comprehensive public awareness campaign.
This campaign will focus on increasing public awareness, promoting available resources, providing clear communication channels for help, and reducing the stigma surrounding opioid addiction. The allocated budget will be used for a media campaign ($13,375.54) that includes the development and distribution of materials across multiple platforms such as newspapers, local radio, social media, online videos, and the design of infographics and educational materials. Additionally, $5,000 will support community events and partnerships with local healthcare providers, law enforcement, and nonprofit organizations to host awareness events and set up information booths at community events.
The key messages of the campaign are to educate the public on the dangers of opioid misuse, highlight the availability of local resources like the Bridgeway Center inpatient treatment and support groups, and encourage community solidarity in fighting the opioid epidemic. The implementation timeline spans FY25, starting with planning and development in Q1, launching the media campaign in Q2, engaging the community in Q3, and evaluating the campaign’s effectiveness in Q4.
Key Performance Indicators (KPIs) for the campaign include the number of people reached through media campaigns, community event attendance, an increase in inquiries about local addiction treatment services, and post-campaign surveys to assess changes in awareness and understanding of opioid dangers and treatment options. This initiative by the City of Crestview aims to significantly contribute to educating the public, reducing opioid misuse, and connecting affected individuals and families with necessary support and treatment services, leveraging the allocated funds for a comprehensive and impactful public awareness campaign.